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The 19 Prince Journal

Odoo marketing
decoded monthly.

Tactics, teardowns, and field notes from inside the Odoo ecosystem — delivered straight to your inbox. No fluff. No filler. Just the work.

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Latest Issues

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Sep 30, 2026

Odoo Raised Prices for the First Time in Four Years, and Put AI Behind a Meter

TL;DR Odoo raised European prices for the first time in four years: the Custom plan (i.e. Enterprise.) went from €29 to €35 per user per month, about 20%, and every AI feature now runs on paid Odoo cr...

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Sep 17, 2026

Odoo Turned Off €5 Million a Month in Google Ads. The Deck Says Why.

On September 13, Fabien Pinckaers posted a 30-page deck to LinkedIn that no one asked him to publish: what happened when Odoo switched off Google Ads entirely. Software companies rarely, if ever, publ...

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Sep 08, 2026

What I Saw at Odoo Experience SF 2026

TL;DR This was a partner show, not a customer show . I met four end users all week. Odoo 20 embraces MCP. That brings the Salesforce-in-Claude pattern to Odoo, and it is the clearest signal that 20 is...

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Aug 21, 2026

Odoo 20 Reveals in SF, SAP Fences Its API, OCA Signs Its Commits

TL;DR Four companies drew a line around AI agents in 30 days: SAP banned third-party agents from its API, the OCA banned unsupervised ones from its codebase, Shopify made every Liquid storefront agent...

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Aug 01, 2026

Odoo 19 Email Templates: How the 'From' Field Actually Works

Every Odoo project I've run eventually hits the same moment: a client asks why an invoice or a quote showed up in their customer's inbox from the wrong person . Not a bounce, not a spam filter. The em...

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Jul 08, 2026

2 Million Users, a €10 Billion Founder, and an AI Server Inside Odoo

July 08, 2026 2 Million Users, a €10 Billion Founder, and an AI Server Inside Odoo ​ ​ TOP NEWS ​ TL;DR Two million paying users: Odoo crossed 2,113,916 paying users, ahead of plan. The scale is no lo...

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