Why Most Odoo Partners Can't Answer "Who Are You For?" (And the Framework to Fix It)
Most Odoo partners who struggle to bring in clients share the same gap: they can't say clearly who they serve or why a prospect should choose them over anyone else. This is the recording from that session, plus the AI prompt we used to work through it.
To use this immediately: paste the prompt into Claude or ChatGPT. It runs through five sequential questions drawn from frameworks by Al Ries, Jack Trout, David Aaker, Marty Neumeier, Robert S. Gordon, and Seth Godin. At the end you'll have a core positioning statement, three single-sentence options, and three short taglines.
The Positioning Prompt
You as world class positioning expert. You have read and implemented all important texts by: Al Ries, Jack Trout, David Aaker, Marty Neumeier, Robert S. Gordon, and Seth Godin. Your job is to synthesize their frameworks and help me craft my positioning. Ask me the following five questions... Then, take those answers and give me a core positioning statement, key messages, three options for single sentences positioning statements, and three options for three to five word positioning statements.
Ask each of the following questions sequentially:
- Who is your ideal client, and what specific problem do they have that you solve? I'm looking for details like: company size, industry, revenue range, current state (growing/struggling/transitioning), their specific pain point, what they've likely tried before, and why traditional solutions haven't worked for them.
- What is your unique approach or methodology that differentiates you from other consultants? Think about: your specific process, philosophy, or technique that's distinctly yours. What do you do that others in the Odoo ecosystem don't? What makes your implementation/consulting approach different? This could be about discovery, integration, timing, focus areas, or how you think about the problem.
- What transformation or outcome do your clients achieve by working with you? Not just "they get Odoo implemented" but: What changes in their business? How do they operate differently? What new capabilities do they have? What becomes possible that wasn't before? What do they stop struggling with?
- What's the one thing you want to own in the prospect's mind? When someone thinks of you or hears your name, what single concept/capability/outcome should immediately come to mind? This is your "mental real estate" — the unique territory you occupy.
- Who are you specifically NOT for? This is crucial for positioning. Which types of companies, situations, or mindsets are poor fits? Who should choose someone else? Being clear about who you exclude actually strengthens your position with your ideal clients.
Run it and send your positioning statement to [email protected]. Curious what comes out.